"Panamar brought me a selection I didn't have until then."

In charge of the breakfast buffet at the Hotel Medium Valencia is Jorge Luis Durán Fonseca, a Cuban who has been working in the catering sector since 1977. "What I like most about my job is seeing the satisfaction of the customer I serve. When I am at breakfast and I see a customer smile and say to me "Delicious!" or “I love it!”, for me, it's fundamental, because it's the result of my whole work team.”

Jorge tells us about the importance of the breakfast buffet in the image of the hotel the customer takes away: “Nowadays, in any hotel worth the name, there must be a magnificent breakfast buffet that satisfies all types of customer." And not only as regards quality, but also concerning variety, that's why Jorge trusts Panamar to stock the breakfast buffet with products: “If the breakfast buffet is always the same, it's boring but with Panamar, I'm able to have different types of products every day and change the selection whenever I need it.” Jorge worked with another supplier until a Panamar salesman presented himself at a hotel and convinced him to try a product technique in the oven. "He totally convinced me. He showed us a series of very high-quality, well-made products at a very good price." As Jorge says, the impact on the business was totally positive, "Panamar brought me a range of pastry and bread options that I hadn't had until then."

"If Panamar can provide 80% of a buffet, it's because they're a good supplier. I would them recommend to any hotel or establishment that involves a pastry or bread service."

Your customers' favourites? Jorge can't decide. "The cereal mini baguette is a wonder and the Mediterranean bread is among the best breads we've worked with. The same in pastries, the butter croissant we serve is delicious. Chocolate croissants, sugar cakes, chocolate cakes, pastries, savoury snacks... Everything's exquisite and the customers love it." 80% of the products in the buffet, among prepared and semi-prepared products, are made by Panamar. "If Panamar can provide 80% of a buffet, it's because they're a good supplier. I would them recommend to any hotel or establishment that involves a pastry or bread service." But Panamar offers not only quality in the product, it's quality in the service. "I have had the same salesman, Luis, the same telephone operators, Silvia and Almudena, and the same deliveryman, Carlos, for 10 years. They're all hard workers." This relationship has gone from being merely cordial to close and personal, which makes customer service even better: “If I need something, they bring me it the following day, even if it is not the delivery day. And if the distributor can't, the salesperson or the telephone operator herself will do so." In the end, supplier and client share a common objective: the satisfaction of customer.

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